In Your Life: inside K-Way’s anniversary exhibition
K-Way’s 60th-anniversary exhibition In Y/Our Life explored how everyday objects become cultural icons. Presented during Art Basel Paris 2025, the show brought together artists and heritage brands, transforming functional items into immersive design experiences and revealing the emotional stories embedded in the objects of daily life.
Lovely Finds: astrology-inspired objects
Astrology continues to inspire a new visual language — from celestial tones and zodiac motifs to the way we express personality through beauty and design. This edition of Lovely Finds gathers objects and moods touched by the cosmos: a poetic exploration of how the stars influence our sense of style, scent, and imagination.
Fragrance as art: inside Francis Kurkdjian’s exhibition Parfum, Sculpture de l’Invisible
At the Palais de Tokyo, Francis Kurkdjian transforms perfume into an art form with Parfum, Sculpture de l’Invisible. This immersive retrospective traces thirty years of creativity through scent, light, and emotion — inviting visitors to experience fragrance not as something worn, but as something felt.
Jacques Fath in Paris: celebrating perfume and heritage
Jacques Fath, once a symbol of Parisian couture elegance, opens a new boutique in Paris dedicated to perfume and heritage. The maison’s timeless spirit is reborn through refined compositions, creative collaborations, and the revival of its legendary fragrance, L’Iris de Fath.
Free fashion and fragrance exhibitions in Paris during Art Basel 2025
As Art Basel Paris 2025 unfolds, fashion and beauty brands join the conversation through immersive installations and open events. Discover the most inspiring — and free — experiences across the city that blur the lines between art, scent, and style.
Korea perfume showroom in Paris: stories told through scents
Korean perfume brands arrived in Paris with a showcase that highlighted their unique focus on storytelling. From ancient legends to cocktail-inspired blends, each house revealed fragrances as intimate narratives, offering a fresh perspective on the global perfumery scene.
The Codes exhibition: stepping into Virgil Abloh’s mind
Walking into Virgil Abloh: The Codes feels like stepping inside the designer’s mind — a vibrant collision of personal objects, posters, everyday items, and archives. At the Grand Palais, Nike and the Virgil Abloh Archive bring to life two decades of creative energy and the spirit of streetwear.
Le Rouge Français: a new Paris boutique and cosmetics made with plant-based pigments
Le Rouge Français opens a new boutique in the Marais, Paris, showcasing its vision of natural, elegant, and sustainable beauty. Using a patented process to extract pigments from plants like indigo, Damask rose, chestnut bark, and hibiscus, the brand redefines makeup with 100% vegan formulas and eco-certified packaging.
Dans le Noir ? — a sensory perfume journey
Discover Dans le Noir ? Eau de Parfum de Nuit, a sensory perfume created in collaboration with perfumer Suzy Le Helley and sensory expert Tiffany Kendziolka. Blending sandalwood, tonka bean, vanilla, musk, and grey amber, this perfume invites you to explore intimacy and mystery after dark.
Beyond the boutique: Bienaimé’s smart move into museum spaces
In a world saturated with beauty trends and influencer campaigns, Bienaimé takes a quieter path — reintroducing its storied perfumes and creams not through department stores, but in the cultural heart of Paris: museum boutiques. This article explores how the revived French heritage brand elegantly bridges beauty and history, placing its timeless creations among art, memory, and meaning.