Beyond the boutique: Bienaimé’s smart move into museum spaces

In a world saturated with beauty trends and influencer campaigns, Bienaimé takes a quieter path — reintroducing its storied perfumes and creams not through department stores, but in the cultural heart of Paris: museum boutiques. This article explores how the revived French heritage brand elegantly bridges beauty and history, placing its timeless creations among art, memory, and meaning.
The spark of inspiration: Ukrainian candle brands everyone should know

A candle is never just a candle. It’s a glow, a scent, a memory. In this piece, I spotlight six Ukrainian brands that craft candles with care — using natural waxes, cultural inspiration, and thoughtful design. Discover objects that warm the space and speak to the soul.
Behind the scenes of fragrance creation: an exclusive visit to Sozio

As part of Paris Perfume Week, I visited the iconic perfume house Sozio and witnessed how scents like Pain Nouveau by Son Venïn come to life. From creative briefs to lab testing, each step reveals just how precise and poetic the art of perfumery truly is.
Done and gone: cosmetic bottles through my lens

Discover the artistry of cosmetics through my creative photography and reflections. Explore how beauty products become more than essentials—transformed into captivating visual stories.