Як бьюті поп-апи переосмислюють лояльність до бренду

Бьюті поп-апи є всюди в Парижі. Тимчасові, красиві, і зникають вже в понеділок — але враження, яке вони залишають, живе набагато довше.
Безкоштовні виставки від модних та парфумерних брендів в рамках Art Basel 2025 Paris

As Art Basel Paris 2025 unfolds, fashion and beauty brands join the conversation through immersive installations and open events. Discover the most inspiring — and free — experiences across the city that blur the lines between art, scent, and style.
Le Rouge Français: новий паризький бутік і косметика з рослинними пігментами

Le Rouge Français opens a new boutique in the Marais, Paris, showcasing its vision of natural, elegant, and sustainable beauty. Using a patented process to extract pigments from plants like indigo, Damask rose, chestnut bark, and hibiscus, the brand redefines makeup with 100% vegan formulas and eco-certified packaging.
Поза межами магазину: парфумерний бренд Bienaimé у музейному просторі

In a world saturated with beauty trends and influencer campaigns, Bienaimé takes a quieter path — reintroducing its storied perfumes and creams not through department stores, but in the cultural heart of Paris: museum boutiques. This article explores how the revived French heritage brand elegantly bridges beauty and history, placing its timeless creations among art, memory, and meaning.
За лаштунками створення аромату: закритий візит до компанії Sozio

As part of Paris Perfume Week, I visited the iconic perfume house Sozio and witnessed how scents like Pain Nouveau by Son Venïn come to life. From creative briefs to lab testing, each step reveals just how precise and poetic the art of perfumery truly is.
Done and gone: cosmetic bottles through my lens

Discover the artistry of cosmetics through my creative photography and reflections. Explore how beauty products become more than essentials—transformed into captivating visual stories.