In a world saturated with beauty trends and influencer campaigns, Bienaimé takes a quieter path — reintroducing its storied perfumes and creams not through department stores, but in the cultural heart of Paris: museum boutiques. This article explores how the revived French heritage brand elegantly bridges beauty and history, placing its timeless creations among art, memory, and meaning.
Nestled in the heart of Paris, L’entropiste is not just a boutique—it’s an experience. This newly opened fragrance space redefines the way we interact with scent, offering a curated selection of niche perfumes, artistic compositions, and immersive olfactory encounters.
As part of Paris Perfume Week, I visited the iconic perfume house Sozio and witnessed how scents like Pain Nouveau by Son Venïn come to life. From creative briefs to lab testing, each step reveals just how precise and poetic the art of perfumery truly is.
Take a peek into my personal library of perfume books. Explore inspiring reads that uncover the artistry, history, and allure of fragrance.
Vogue France magazine invited its readers to the first Balmain Beauty boutique to get acquainted with the new Les Eternels perfume collection. The creative director of the house, Olivier Rusteng, worked on the development of fragrances. I chose two favorites for myself. The first one is Carbone with notes of white musk, rose absolute, suede, […]
To celebrate its 120th anniversary, the French perfume brand Coty Paris, and the magazine Madame Figaro, organized a special masterclass
Once a year, the LVMH group of companies holds open days in its workshops and stores – Les Journées Particulières. This year I was lucky to visit the historical Guerlain store on the Champs-Élysées Avenue 68.
Fashion and perfume are connected much more than we think sometimes. Some of the fashion houses are inspired by bottles from the past, and some invent new ones which are then paraded at fashion shows. In the first article on the blog we collected vivid examples of this cooperation.
