{"id":6469,"date":"2026-02-19T13:18:53","date_gmt":"2026-02-19T13:18:53","guid":{"rendered":"https:\/\/www.perfumato.com\/?p=6469"},"modified":"2026-02-20T13:06:16","modified_gmt":"2026-02-20T13:06:16","slug":"how-beauty-pop-ups-are-redefining-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.perfumato.com\/ua\/how-beauty-pop-ups-are-redefining-brand-loyalty\/","title":{"rendered":"\u042f\u043a \u0431\u044c\u044e\u0442\u0456 \u043f\u043e\u043f-\u0430\u043f\u0438 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u044e\u044e\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6469\" class=\"elementor elementor-6469\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6600f79 e-flex e-con-boxed e-con e-parent\" data-id=\"6600f79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e330f81 elementor-widget elementor-widget-text-editor\" data-id=\"e330f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u0411\u044c\u044e\u0442\u0456 \u043f\u043e\u043f-\u0430\u043f\u0438 \u0454 \u0432\u0441\u044e\u0434\u0438 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456. \u0422\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u0456, \u043a\u0440\u0430\u0441\u0438\u0432\u0456, \u0456 \u0437\u043d\u0438\u043a\u0430\u044e\u0442\u044c \u0432\u0436\u0435 \u0432 \u043f\u043e\u043d\u0435\u0434\u0456\u043b\u043e\u043a \u2014 \u0430\u043b\u0435 \u0432\u0440\u0430\u0436\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u0432\u043e\u043d\u0438 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c, \u0436\u0438\u0432\u0435 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0434\u043e\u0432\u0448\u0435.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f411a8d e-flex e-con-boxed e-con e-parent\" data-id=\"f411a8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ab905 elementor-widget elementor-widget-heading\" data-id=\"32ab905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0412\u0456\u0434 \u0432\u0456\u0442\u0440\u0438\u043d \u0434\u043e \u0456\u043c\u043c\u0435\u0440\u0441\u0438\u0432\u043d\u0438\u0445 \u0441\u0432\u0456\u0442\u0456\u0432<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aec52a e-flex e-con-boxed e-con e-parent\" data-id=\"6aec52a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aedace1 elementor-widget elementor-widget-text-editor\" data-id=\"aedace1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u041f\u043e\u043f-\u0430\u043f \u0434\u0430\u0432\u043d\u043e \u0432\u0438\u0439\u0448\u043e\u0432 \u0437\u0430 \u043c\u0435\u0436\u0456 \u0442\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443. \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0446\u0435 \u043f\u043e\u0432\u043d\u043e\u0446\u0456\u043d\u043d\u0438\u0439 \u0441\u0435\u043d\u0441\u043e\u0440\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u2014 \u0432\u0441\u0435\u0441\u0432\u0456\u0442 \u0431\u0440\u0435\u043d\u0434\u0443, \u0441\u0442\u0438\u0441\u043d\u0443\u0442\u0438\u0439 \u0434\u043e \u0440\u043e\u0437\u043c\u0456\u0440\u0456\u0432 \u043e\u0434\u043d\u0456\u0454\u0457 \u043a\u0456\u043c\u043d\u0430\u0442\u0438 \u0430\u0431\u043e \u043a\u0443\u0442\u043e\u0447\u043a\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0442-\u0441\u0442\u043e\u0440\u0443. \u0417\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u043c\u0456\u0441\u044f\u0446\u0456 \u044f \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u043b\u0430 \u0447\u0438\u043c\u0430\u043b\u043e \u0442\u0430\u043a\u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0443 \u041f\u0430\u0440\u0438\u0436\u0456. \u0406 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043c\u0456\u0436 \u0442\u0438\u043c\u0438, \u0449\u043e \u043f\u043e-\u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044c\u043e\u043c\u0443 \u0437\u0430\u0445\u043e\u043f\u043b\u044e\u044e\u0442\u044c, \u0456 \u0442\u0438\u043c\u0438, \u0449\u043e \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c \u0431\u0430\u0439\u0434\u0443\u0436\u043e\u044e, \u043d\u0430\u0432\u0447\u0438\u0432 \u043c\u0435\u043d\u0435 \u043f\u0440\u043e \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443.<\/p><p>Id\u00f4le House \u0432\u0456\u0434 Lanc\u00f4me \u0432 \u0440\u0430\u0439\u043e\u043d\u0456 \u041c\u0430\u0440\u0435 \u2014 \u0446\u0435 \u043f\u043e\u0432\u043d\u0435 \u0437\u0430\u043d\u0443\u0440\u0435\u043d\u043d\u044f \u0443 \u0441\u0432\u0456\u0442 \u0431'\u044e\u0442\u0456: \u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0438, \u0444\u043b\u0435\u0448-\u043c\u0435\u0439\u043a\u043e\u0432\u0435\u0440\u0438 \u0442\u0430 \u043f\u043e\u0434\u0430\u0440\u0443\u043d\u043a\u043e\u0432\u0456 \u043d\u0430\u0431\u043e\u0440\u0438 \u043c\u0456\u043d\u0456\u0430\u0442\u044e\u0440 \u043d\u0430 \u0432\u0438\u0445\u043e\u0434\u0456. Kiehl's Station K \u043e\u0431\u0440\u0430\u043b\u0438 \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u2014 \u0437 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u0434\u0456\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430\u043c\u0438 \u0448\u043a\u0456\u0440\u0438 \u0442\u0430 \u0449\u0435\u0434\u0440\u0438\u043c\u0438 \u043f\u0440\u043e\u0431\u043d\u0438\u043a\u0430\u043c\u0438. \u041f\u043e\u043f-\u0430\u043f La Ros\u00e9e \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u043b\u0430\u0441\u044c \u0442\u0435\u043f\u043b\u043e\u044e \u0442\u0430 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u043e\u044e \u2014 \u0437\u043e\u0432\u0441\u0456\u043c \u044f\u043a \u0441\u0430\u043c \u0431\u0440\u0435\u043d\u0434.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1cb631 e-flex e-con-boxed e-con e-parent\" data-id=\"f1cb631\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41325de e-con-full e-flex e-con e-child\" data-id=\"41325de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d88ea90 elementor-widget elementor-widget-image\" data-id=\"d88ea90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-767x1024.webp\" class=\"attachment-large size-large wp-image-6485\" alt=\"Lanc\u00f4me Idole pop-up in Paris entry\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-767x1024.webp 767w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-112x150.webp 112w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-768x1025.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-1151x1536.webp 1151w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-1535x2048.webp 1535w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up11.webp 1800w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf052e elementor-widget elementor-widget-image\" data-id=\"2cf052e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-767x1024.webp\" class=\"attachment-large size-large wp-image-6487\" alt=\"Lanc\u00f4me Idole in Paris inside animation\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-767x1024.webp 767w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-112x150.webp 112w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-768x1025.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-1151x1536.webp 1151w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-1535x2048.webp 1535w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up12-1.webp 1800w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33ed4a elementor-widget elementor-widget-image\" data-id=\"b33ed4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-768x1024.webp\" class=\"attachment-large size-large wp-image-6488\" alt=\"The free samples Lanc\u00f4me from beauty po-up\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-768x1024.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-113x150.webp 113w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-1152x1536.webp 1152w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-1536x2048.webp 1536w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up2.webp 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ae0fe e-flex e-con-boxed e-con e-parent\" data-id=\"d9ae0fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da928bb elementor-widget elementor-widget-heading\" data-id=\"da928bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0427\u043e\u043c\u0443 \u0446\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: \u0441\u0443\u0432\u0435\u043d\u0456\u0440 \u043d\u0430 \u0437\u0433\u0430\u0434\u043a\u0443<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fac3df2 e-flex e-con-boxed e-con e-parent\" data-id=\"fac3df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfa5d elementor-widget elementor-widget-text-editor\" data-id=\"a7dfa5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u0422\u0430\u043a, \u0431\u0430\u0433\u0430\u0442\u043e \u043b\u044e\u0434\u0435\u0439 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0437\u0430\u0440\u0430\u0434\u0438 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0431\u043d\u0438\u043a\u0430. \u0410\u043b\u0435 \u0431\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u043f\u0435\u0440\u0435\u043c\u0430\u0433\u0430\u044e\u0442\u044c, \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c, \u0449\u043e \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u043e\u0442\u0456\u043c \u2014 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0443, \u043a\u043e\u043b\u0438 \u0446\u044f \u043b\u044e\u0434\u0438\u043d\u0430 \u0441\u0442\u043e\u044f\u0442\u0438\u043c\u0435 \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043b\u0438\u0446\u0435\u044e \u0437 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u043e\u044e, \u0432\u043e\u043d\u0430 \u043f\u0440\u0438\u0433\u0430\u0434\u0430\u0454, \u044f\u043a \u0441\u0435\u0431\u0435 \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u043b\u0430. \u041f\u043e\u043f-\u0430\u043f \u2014 \u0446\u0435 \u043d\u0435 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. \u0426\u0435 \u0441\u043f\u043e\u0433\u0430\u0434, \u044f\u043a\u0438\u0439 \u0441\u043f\u043b\u0438\u0432\u0430\u0454 \u0441\u0430\u043c\u0435 \u0442\u043e\u0434\u0456, \u043a\u043e\u043b\u0438 \u0446\u0435 \u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f. \u0406 \u0456\u043d\u043e\u0434\u0456 \u0446\u0435\u0439 \u0441\u043f\u043e\u0433\u0430\u0434 \u2014 \u043d\u0435 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430 \u043f\u0440\u043e \u0442\u0435, \u043a\u0438\u043c \u0431\u0440\u0435\u043d\u0434 \u0442\u0435\u0431\u0435 \u0432\u0432\u0430\u0436\u0430\u0454.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8af49e e-flex e-con-boxed e-con e-parent\" data-id=\"a8af49e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e27107a elementor-widget elementor-widget-heading\" data-id=\"e27107a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u041a\u043e\u043b\u0438 \u043f\u043e\u0434\u0430\u0440\u0443\u043d\u043e\u043a \u2014 \u0446\u0435 \u0437\u0430\u044f\u0432\u0430<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-411dd6f e-flex e-con-boxed e-con e-parent\" data-id=\"411dd6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488f91a elementor-widget elementor-widget-text-editor\" data-id=\"488f91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u041f\u043e\u043a\u0430\u0437\u043e\u0432\u0438\u0439 \u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u2014 Summer Reads \u0432\u0456\u0434 Miu Miu \u0432 \u041f\u0430\u0440\u0438\u0436\u0456. \u0417\u0430\u043c\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432 \u0456\u0442\u0430\u043b\u0456\u0439\u0441\u044c\u043a\u0438\u0439 \u0434\u0456\u043c \u0434\u0430\u0440\u0443\u0432\u0430\u0432 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0430\u043c \u0440\u043e\u043c\u0430\u043d\u0438 \u0421\u0456\u043c\u043e\u043d\u0438 \u0434\u0435 \u0411\u043e\u0432\u0443\u0430\u0440 \u0442\u0430 \u0424\u0443\u043c\u0456\u043a\u043e \u0415\u043d\u0442\u0456, \u043a\u043e\u0436\u0435\u043d \u0432 \u0435\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u0456\u0439 \u043e\u0431\u043a\u043b\u0430\u0434\u0438\u043d\u0446\u0456 Miu Miu. \u041d\u0435\u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0436\u0435\u0441\u0442 \u2014 \u0430\u043b\u0435 \u0434\u0443\u0436\u0435 \u0442\u043e\u0447\u043d\u0438\u0439. \u0412\u0456\u043d \u0437\u0432\u0435\u0440\u0442\u0430\u0432\u0441\u044f \u0434\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0457 \u0436\u0456\u043d\u043a\u0438: \u0442\u0456\u0454\u0457, \u0449\u043e \u0447\u0438\u0442\u0430\u0454, \u0434\u0443\u043c\u0430\u0454, \u0446\u0456\u043d\u0443\u0454 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443. \u0412\u0456\u0434\u0447\u0443\u0442\u0442\u044f, \u0449\u043e \u0431\u0440\u0435\u043d\u0434 \u0442\u0435\u0431\u0435 \u043f\u043e-\u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044c\u043e\u043c\u0443 \u0431\u0430\u0447\u0438\u0442\u044c, \u0432\u0430\u0440\u0442\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u0437\u0430 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1e2feb e-flex e-con-boxed e-con e-parent\" data-id=\"d1e2feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3aea497 e-con-full e-flex e-con e-child\" data-id=\"3aea497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc1d21 elementor-widget elementor-widget-image\" data-id=\"9cc1d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-749x1024.webp\" class=\"attachment-large size-large wp-image-6492\" alt=\"\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-749x1024.webp 749w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-219x300.webp 219w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-110x150.webp 110w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-768x1050.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-1123x1536.webp 1123w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-1497x2048.webp 1497w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up7.webp 1800w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27bc30 elementor-widget elementor-widget-image\" data-id=\"b27bc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-767x1024.webp\" class=\"attachment-large size-large wp-image-6509\" alt=\"Coffee from Miu Miu Summer Reads pop-up\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-767x1024.webp 767w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-112x150.webp 112w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-768x1025.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-1151x1536.webp 1151w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-1535x2048.webp 1535w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up8-3.webp 1600w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9fad1 elementor-widget elementor-widget-image\" data-id=\"4a9fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-767x1024.webp\" class=\"attachment-large size-large wp-image-6491\" alt=\"Book from Miu Miu Summer Reads event in Paris\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-767x1024.webp 767w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-112x150.webp 112w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-768x1025.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-1151x1536.webp 1151w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-1535x2048.webp 1535w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up9.webp 1800w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-823e95a e-flex e-con-boxed e-con e-parent\" data-id=\"823e95a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3f449 elementor-widget elementor-widget-heading\" data-id=\"fa3f449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0429\u043e \u0432\u0431\u0438\u0432\u0430\u0454 \u043c\u0430\u0433\u0456\u044e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f75f9a e-flex e-con-boxed e-con e-parent\" data-id=\"6f75f9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9457a elementor-widget elementor-widget-text-editor\" data-id=\"fc9457a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u041d\u0435 \u043a\u043e\u0436\u0435\u043d \u043f\u043e\u043f-\u0430\u043f \u0432\u0434\u0430\u0454\u0442\u044c\u0441\u044f. \u041f\u0456\u0441\u043b\u044f \u0441\u043f\u043e\u0441\u0442\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0437\u0430 \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0442\u0430\u043a\u0438\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0456\u044f\u043c\u0438 \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0432\u0438\u0434\u0456\u043b\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0456\u0440\u043d\u043e\u0441\u0442\u0435\u0439.<\/p><p class=\"p1\"><em>\u0412\u0438\u0445\u043e\u0434\u0438\u0448 \u0437 \u043f\u043e\u0440\u043e\u0436\u043d\u0456\u043c\u0438 \u0440\u0443\u043a\u0430\u043c\u0438.<\/em>\u041f\u043e\u043f-\u0430\u043f Good Girl Coffee Shop \u0432\u0456\u0434 Carolina Herrera \u0431\u0443\u0432 \u043a\u0440\u0430\u0441\u0438\u0432\u0438\u043c \u0456 \u0434\u0443\u0436\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0432 \u043e\u0431\u0440\u0430\u0437\u0443 \u0431\u0440\u0435\u043d\u0434\u0443. \u041f\u0440\u043e\u0431\u043d\u0438\u043a \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e \u043c\u043e\u0436\u043d\u0430 \u0431\u0443\u043b\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u2014 \u0430\u043b\u0435 \u043b\u0438\u0448\u0435 \u044f\u043a\u0449\u043e \u0432\u0438\u0433\u0440\u0430\u0442\u0438 \u0432 \u0433\u0440\u0456. \u0414\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0432\u0441\u0435 \u0437\u0430\u043a\u0456\u043d\u0447\u0443\u0432\u0430\u043b\u043e\u0441\u044c \u043a\u0430\u0432\u043e\u044e \u0437\u0430 \u20ac6 \u0456 \u043d\u0456\u0447\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0435. \u0411\u0435\u0437 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0435\u043c\u0430\u0454 \u0437\u0432'\u044f\u0437\u043a\u0443 \u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u043f\u0456\u0441\u043b\u044f \u0432\u0456\u0437\u0438\u0442\u0443.<\/p><p class=\"p1\"><em>\u0415\u0441\u0442\u0435\u0442\u0438\u043a\u0430 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0446\u0456\u043b\u0456\u0441\u043d\u043e\u044e.<\/em> \u041f\u043e\u043f-\u0430\u043f, \u044f\u043a\u0438\u0439 \u043d\u0435 \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u044f\u043a \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0435\u043d\u043d\u044f \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443, \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u043f\u043b\u0443\u0442\u0443\u0454. \u041a\u043e\u0436\u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u044c \u2014 \u0430\u0440\u043e\u043c\u0430\u0442 \u0443 \u043f\u043e\u0432\u0456\u0442\u0440\u0456, \u043c\u0443\u0437\u0438\u043a\u0430, \u043a\u043e\u043b\u0456\u0440 \u043f\u0430\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0430\u043f\u0435\u0440\u0443 \u2014 \u043f\u0440\u043e \u0449\u043e\u0441\u044c \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0434\u0430\u0454. \u041d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f, \u043d\u0456\u0431\u0438 \u0442\u0438 \u043d\u0435\u043d\u0430\u0434\u043e\u0432\u0433\u043e \u043e\u0441\u0435\u043b\u0438\u043b\u0430\u0441\u044c \u0443\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u0441\u0432\u0456\u0442\u0443 \u0431\u0440\u0435\u043d\u0434\u0443.<\/p><p class=\"p1\"><em>\u041b\u044e\u0434\u0441\u044c\u043a\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f.<\/em>\u041e\u0434\u043d\u0456 \u0437 \u043d\u0430\u0439\u0437\u0430\u043f\u0430\u043c'\u044f\u0442\u043e\u0432\u0443\u0432\u0430\u043d\u0456\u0448\u0438\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0446\u0438\u0445 \u043f\u043e\u043f-\u0430\u043f\u0430\u0445 \u2014 \u043a\u043e\u0440\u043e\u0442\u043a\u0456 \u0440\u043e\u0437\u043c\u043e\u0432\u0438 \u0437 \u043b\u044e\u0434\u0438\u043d\u043e\u044e, \u044f\u043a\u0430 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0437\u043d\u0430\u0454 \u0456 \u043b\u044e\u0431\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442: \u043f\u0430\u0440\u0444\u0443\u043c\u0435\u0440\u043e\u043c, \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c \u0437\u0456 \u0448\u043a\u0456\u0440\u0438 \u0430\u0431\u043e \u0434\u043e\u0431\u0440\u0435 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u043c \u0430\u043c\u0431\u0430\u0441\u0430\u0434\u043e\u0440\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0443. \u0421\u0430\u043c\u0435 \u0446\u0435 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0454 \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0436\u043e\u0433\u043e \u043d\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/p><p class=\"p1\"><em>\u0410\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0431\u0435\u0437 \u043c\u0435\u0442\u0438.<\/em>\u0414\u0435\u044f\u043a\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u043d\u0430\u043f\u043e\u0432\u043d\u044e\u044e\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u0456\u0440 \u0456\u0433\u0440\u0430\u043c\u0438 \u0430\u0431\u043e \u0456\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u044f\u043a\u0456 \u0437\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u043c\u0438 \u0434\u043b\u044f \u0433\u0430\u043b\u043e\u0447\u043a\u0438, \u0430 \u043d\u0435 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443. \u041a\u043e\u043b\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447 \u043d\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u0454, \u043d\u0430\u0432\u0456\u0449\u043e \u0439\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u044f\u0442\u044c \u0431\u0440\u0430\u0442\u0438 \u0443\u0447\u0430\u0441\u0442\u044c, \u0446\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0440\u043e\u0437\u0433\u0443\u0431\u043b\u0435\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u0456\u0441\u0442\u044c \u0437\u0432'\u044f\u0437\u043a\u0443. \u041a\u043e\u0436\u0435\u043d \u0435\u043b\u0435\u043c\u0435\u043d\u0442 \u043c\u0430\u0454 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438 \u043d\u0430 \u043e\u0434\u043d\u0435 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f: \u0447\u0438 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u0454 \u0446\u0435 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0430 \u0434\u043e \u0441\u0432\u0456\u0442\u0443 \u0431\u0440\u0435\u043d\u0434\u0443?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-820b1f8 e-flex e-con-boxed e-con e-parent\" data-id=\"820b1f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff847c8 e-con-full e-flex e-con e-child\" data-id=\"ff847c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9f565 elementor-widget elementor-widget-image\" data-id=\"4b9f565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-768x1024.webp\" class=\"attachment-large size-large wp-image-6497\" alt=\"Outside Carolina Herrera Coffee shop pop-up\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-768x1024.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-113x150.webp 113w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-1152x1536.webp 1152w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-1536x2048.webp 1536w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up1.webp 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c397094 elementor-widget elementor-widget-image\" data-id=\"c397094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-768x1024.webp\" class=\"attachment-large size-large wp-image-6499\" alt=\"New perfume bottle inside Carolina Herrera Coffee shop\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-768x1024.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-113x150.webp 113w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-1152x1536.webp 1152w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-1536x2048.webp 1536w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up15-1.webp 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4cad2 elementor-widget elementor-widget-image\" data-id=\"ff4cad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-768x1024.webp\" class=\"attachment-large size-large wp-image-6501\" alt=\"Coffee from Carolina Herrera pop-up Good Girl\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-768x1024.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-225x300.webp 225w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-113x150.webp 113w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-1152x1536.webp 1152w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-1536x2048.webp 1536w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1-9x12.webp 9w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up14-1.webp 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cadfbf e-flex e-con-boxed e-con e-parent\" data-id=\"7cadfbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1a9e8 elementor-widget elementor-widget-heading\" data-id=\"ba1a9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u041f\u043e\u0437\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0454\u044e: \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e162a8 e-flex e-con-boxed e-con e-parent\" data-id=\"4e162a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5de62 elementor-widget elementor-widget-text-editor\" data-id=\"ec5de62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u0412 \u0435\u043f\u043e\u0445\u0443, \u043a\u043e\u043b\u0438 \u0443\u0432\u0430\u0433\u0430 \u2014 \u043d\u0430\u0439\u0434\u0435\u0444\u0456\u0446\u0438\u0442\u043d\u0456\u0448\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441, \u043f\u043e\u043f-\u0430\u043f \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0449\u043e\u0441\u044c \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u0435: \u043f\u0440\u0438\u0447\u0438\u043d\u0443 \u0441\u043f\u043e\u0432\u0456\u043b\u044c\u043d\u0438\u0442\u0438\u0441\u044c \u0456 \u0437\u0430\u0434\u0456\u044f\u0442\u0438 \u0432\u0441\u0456 \u043e\u0440\u0433\u0430\u043d\u0438 \u0447\u0443\u0442\u0442\u044f. \u0411\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u0432\u0438\u0433\u0440\u0430\u044e\u0442\u044c \u0446\u044e \u0433\u0440\u0443, \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u043e\u0437\u0434\u0430\u044e\u0442\u044c \u043c\u0456\u043d\u0456\u0430\u0442\u044e\u0440\u0438 \u2014 \u0432\u043e\u043d\u0438 \u043a\u0443\u043b\u044c\u0442\u0438\u0432\u0443\u044e\u0442\u044c \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f \u043f\u0440\u0438\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0456 \u0456 \u0441\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c \u0441\u043f\u043e\u0433\u0430\u0434\u0438.<\/p><p class=\"p1\">\u041f\u0440\u043e\u0441\u0442\u0456\u0440 \u0442\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u0438\u0439. \u0410\u043b\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c,<span class=\"Apple-converted-space\">\u00a0 <\/span>\u044f\u043a\u0443 \u0432\u0456\u043d \u0431\u0443\u0434\u0443\u0454, \u2014 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0430. \u041d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0443, \u043a\u043e\u043b\u0438 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0435 \u0447\u0435\u0440\u0433\u0443 \u0431\u0456\u043b\u044f \u044f\u043a\u043e\u0433\u043e\u0441\u044c \u043a\u043e\u043d\u0446\u0435\u043f\u0442-\u0441\u0442\u043e\u0440\u0443, \u0437\u0430\u0439\u0434\u0456\u0442\u044c \u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0443. \u041c\u043e\u0436\u043b\u0438\u0432\u043e, \u0432\u0438 \u0437\u0430\u0439\u0434\u0435\u0442\u0435 \u0437\u0430\u0440\u0430\u0434\u0438 \u043f\u0440\u043e\u0431\u043d\u0438\u043a\u0430 \u2014 \u0430\u043b\u0435 \u0432\u0438\u0439\u0434\u0435\u0442\u0435 \u0432\u0436\u0435 \u044f\u043a \u0432\u0456\u0434\u0434\u0430\u043d\u0438\u0439 \u0444\u0430\u043d\u0430\u0442.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3357149 e-flex e-con-boxed e-con e-parent\" data-id=\"3357149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f88f9e elementor-widget elementor-widget-image\" data-id=\"1f88f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"604\" src=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-1024x773.webp\" class=\"attachment-large size-large wp-image-6490\" alt=\"Inside beauty pop-up Kiehl&#039;s Station K\" srcset=\"https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-1024x773.webp 1024w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-300x226.webp 300w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-150x113.webp 150w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-768x579.webp 768w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-1536x1159.webp 1536w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10-16x12.webp 16w, https:\/\/www.perfumato.com\/wp-content\/uploads\/2026\/02\/beauty-pop-up10.webp 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0411\u044c\u044e\u0442\u0456 \u043f\u043e\u043f-\u0430\u043f\u0438 \u0454 \u0432\u0441\u044e\u0434\u0438 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456. \u0422\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u0456, \u043a\u0440\u0430\u0441\u0438\u0432\u0456, \u0456 \u0437\u043d\u0438\u043a\u0430\u044e\u0442\u044c \u0432\u0436\u0435 \u0432 \u043f\u043e\u043d\u0435\u0434\u0456\u043b\u043e\u043a \u2014 \u0430\u043b\u0435 \u0432\u0440\u0430\u0436\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u0432\u043e\u043d\u0438 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c, \u0436\u0438\u0432\u0435 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0434\u043e\u0432\u0448\u0435.<\/p>","protected":false},"author":1,"featured_media":6470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[330,327,329,328],"ppma_author":[190],"class_list":["post-6469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-beauty-marketing-tips","tag-beauty-pop-up","tag-brand-marketing","tag-pop-up-paris"],"authors":[{"term_id":190,"user_id":1,"is_guest":0,"slug":"perfumato","display_name":"Olga 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