As part of Paris Design Week, White Label Project has unveiled a temporary showroom that functions less like a conventional retail space and more like a carefully composed narrative. In this curated environment, objects are not selected merely for their aesthetic appeal, they are chosen for the stories they carry—rooted in specific places, longstanding traditions, distinctive materials, and the skilled hands of the artisans behind each piece.

Curated with intention, the selection brings together international brands that celebrate cultural heritage and contemporary design while actively supporting local communities. By highlighting creators from Mexico (Caralarga), Ukraine (Clayp and Gunia Project), India (Claymen and Objectry), and Guatemala (Nada Duele), White Label Project offers a global platform where sustainable luxury and traditional craft meet the standards of today’s international design scene.

The White Label Project showroom at Paris Design Week reminds us that memorable design is rarely driven by fleeting trends alone. Instead, it is shaped by origins, meaningful narratives, and the communities behind the objects.