As Art Basel Paris 2025 unfolds, the city becomes more than a showcase of contemporary art — it transforms into a stage for immersive dialogues between fashion, beauty, and creativity. While the Grand Palais and galleries display bold expressions of painting, sculpture, and installation, brands are responding with their own sensory narratives through installations and exhibitions.
Below, I highlight some of the most compelling fashion and beauty events taking place around Art Basel — including free or open-to-the-public experiences you can register for and visit. These moments offer a chance to explore how brands are composing stories in scent, style, and space.
Fashion.
Miu Miu – 30 Blizzards
Miu Miu’s “30 Blizzards” special-project invites guests into a cool, crystalline world — a poetic interruption in Paris where frost becomes a story in texture and light. It’s less about retail and more about atmosphere: expect sculptural installations, ephemeral ambiance, and a sensory pause amid the buzz of Art Basel.
22–26 October 2025
Palais d’Iéna
9 place d’Iéna,
75016 Paris
Free registration here
© Photo Miu Miu
Fashion.
K-Way — In Y/Our Life
As part of its 60th anniversary, K-Way presents “In Y/Our Life: The Hidden Side of Everyday Things”, an immersive exhibition at Atelier Richelieu in Paris. This project brings together 14 artists and 13 brands to reimagine the ordinary through art, design, performances, and archival pieces — turning everyday objects into poetic statements about memory, innovation, and style.
23–26 October 2025
Atelier Richelieu
60 rue de Richelieu,
75002 Paris
Free registration here
© Photo K-Way
Fragrances.
Portrait(s) of a Lady — Adeline Mai
Adeline Mai’s Portrait(s) of a Lady by Éditions de Parfums Frédéric Malle offers an intimate reimagining of femininity as fractured mirrors — each glance revealing a different shade of identity. Displayed during Art Basel Paris, the project unites photography and fragrance around Dominique Ropion’s iconic creation.
24–26 October 2025
75007 Paris
Free registration here
© Photo Éditions de Parfums Frédéric Malle
Fragrances.
Maison Guerlain — Straight to the Heart
At Art Basel Paris, Maison Guerlain’s “Straight to the Heart” invites visitors into the emotional core of fragrance — an exhibition that seeks to bridge scent and sentiment. Through immersive installations and curated displays, Guerlain reveals how perfumery can bypass intellect and speak directly to the soul.
22 October-16 November 2025
75007 Paris
Free registration here
© Hui Chai, The Swan Journey, 2024
Fashion.
Issey Miyake — “TYPE-XIV Eugene Studio Project”
Collaborating with artist Eugene Kangawa, this project draws from Kangawa’s “Light and Shadow Inside Me” series and experiments with fabric as a medium of light. By weaving gradients not through dyes but via thread density, the works blur the boundary between textile and photographic process.
24–26 October 2025
75003 Paris
Free registration here
© Eugene Studio Poeject
