Fragrance as art: inside Francis Kurkdjian’s exhibition Parfum, Sculpture de l’Invisible

Entering Parfum, Sculpture de l’Invisible feels like stepping into the creative mind of Francis Kurkdjian. Presented at the Palais de Tokyo, this retrospective celebrates three decades of his artistic journey, redefining perfume as sculpture, installation, and experience. The exhibition unfolds like a walk through Kurkdjian’s imagination. Each space opens a new sensory chapter: visitors are […]

Jacques Fath in Paris: celebrating perfume and heritage

Jacques Fath, once a symbol of Parisian couture elegance, opens a new boutique in Paris dedicated to perfume and heritage. The maison’s timeless spirit is reborn through refined compositions, creative collaborations, and the revival of its legendary fragrance, L’Iris de Fath.

Korea perfume showroom in Paris: stories told through scents

Korean perfume brands arrived in Paris with a showcase that highlighted their unique focus on storytelling. From ancient legends to cocktail-inspired blends, each house revealed fragrances as intimate narratives, offering a fresh perspective on the global perfumery scene.

The Codes exhibition: stepping into Virgil Abloh’s mind

Walking into Virgil Abloh: The Codes feels like stepping inside the designer’s mind — a vibrant collision of personal objects, posters, everyday items, and archives. At the Grand Palais, Nike and the Virgil Abloh Archive bring to life two decades of creative energy and the spirit of streetwear.

Dans le Noir ? — a sensory perfume journey

Discover Dans le Noir ? Eau de Parfum de Nuit, a unique fragrance created in collaboration with perfumer Suzy Le Helley and sensory expert Tiffany Kendziolka. Blending sandalwood, tonka bean, vanilla, musk, and grey amber, this perfume invites you to explore intimacy and mystery after dark.

Beyond the boutique: Bienaimé’s smart move into museum spaces

In a world saturated with beauty trends and influencer campaigns, Bienaimé takes a quieter path — reintroducing its storied perfumes and creams not through department stores, but in the cultural heart of Paris: museum boutiques. This article explores how the revived French heritage brand elegantly bridges beauty and history, placing its timeless creations among art, memory, and meaning.